To maintain a unified and professional look across all platforms, the School of Arts and Sciences follows Rutgers University's standardized graphic elements, including official colors, fonts, and symbols. These design standards help reinforce our brand and ensure consistency in all communications. Rutgers refers to its collection of logos as signatures. These signatures and graphic elements are essential branding tools that help maintain a consistent visual identity for the School of Arts and Sciences.
For additional guidance and resources, please visit the Rutgers Logos, Signatures, and Visual Identity website.
All departments and units in the School of Arts and Sciences are required to use the Rutgers R with the School of Arts and Sciences signature on all materials including digital, print, and merchandise intended for internal and external audiences.
Before using the signatures, please review the Visual Identity System User Guidelines provided below. The guidelines establish consistency in the visual expression of our brand presentation through guidance on the allowable colors, signature style options, and resources available.
A new signature for a SAS unit, department, or center can be requested. The request will be reviewed by a member of the SAS Office of Communications, Events, and Alumni Engagement and then by Rutgers University Communications and Marketing (UCM). Upon approval, signature graphic files will be created and emailed to the requestor. Those files will also be archived and available through the signature search function. Please be sure to search before requesting a new signature.
Click the button below to search for or request an official Rutgers SAS unit, department, or center signature.
Request an Official SAS Signature File
The Rutgers R and SAS signatures can be downloaded below for your use, in various formats. The signatures may only appear in red, white, or black.
Visual Identity System User Guidelines (clickable image to download)
To access downloaded and SAS branded templates for PowerPoint, general letterhead, and virtual meeting backgrounds, please click below.
- PowerPoint Template
- SAS Letterhead template
- SAS Memo template
- SAS and Rutgers virtual backgrounds (Right click and select save image)
Rutgers University has collaborated with preferred vendors for printed stationery and branded items to make sure these purchasing portals reflect the new logos. To order the Rutgers R and SAS business cards and printed stationery please access the RU Marketplace through the Dupli punchout. For easy use on orders of promotional items, the newly created signatures will automatically be sent to swag.rutgers.edu for addition to the portal’s logo library.
Social media plays a powerful role in communications and brand management for the School of Arts and Sciences.
For guidance, help, or support with social media, please contact us:
For additional social media guidelines, please review the Rutgers social media guidelines.
We recommend using the Kaltura platform to upload non-promotional videos to websites .
To view the "how to" training video, click here.
All members of the Rutgers University community—faculty members, students, alumni, and staff—are free to express their viewpoints in public forums as private citizens, including viewpoints that may differ from the majority of people in the university community.
To access and review the guidelines, click here.
To create a standardized SAS email signature, click the button.
Please reach out to our team with any questions or guidance for implementing the logos and to request any graphic design projects: