Office of Communications and Marketing - Branding

 By using the common set of graphic elements, colors, font styles, and symbols implemented by Rutgers University, we convey a consistent visual identity and appearance for the School of Arts and Sciences.   

Rutgers refers to the collection of its logotypes as signatures. Signatures are a valuable brand tool that can reflect, and even expand, the meaning of what’s communicated. In design terms, logos that are made from words or letters are known as logotypes or wordmarks.

All units in the School of Arts and Sciences are required to use the Rutgers R logo with the School of Arts and Sciences signature on all communications, merchandise, and other materials intended for use both internally and externally. 

Before using the signatures, please review the Visual Identity System User Guidelines provided below. The guidelines establish consistency in the visual expression of our brand presentation through guidance on the allowable colors, signature style options, and resources available. 

The Rutgers R and SAS signatures can be downloaded below for your use, in various formats. The signatures may only appear in red, white, or black.  

 

Visual Identity System User Guidelines (clickable image to download) 

 Black and Red signature  Black and Red signature - Vertical
RNBSAS H RED BLACK RGB RNBSAS V RED BLACK RGB
 Red and Red signature  Red and Red signature - Vertical
RNBSAS H RED RGB RNBSAS V RED RGB
 White signature  White signature - Vertical
RNBSAS H WHITE RNBSAS V WHITE
Black signature Black signature - Vertical
RNBSAS H WHITE BLACK RGB RNBSAS V WHITE BLACK RGB
  Red and White signature - Vertical
  RARTANDSCI V RED WHITE RGB

 

 

To access downloaded and SAS branded templates for PowerPoint, general letterhead, and virtual meeting backgrounds, please click below.  

Create an Official SAS Email Signature

Rutgers University Communications and Marketing has collaborated with Rutgers preferred vendors for printed stationery and branded items to make sure these purchasing portals reflect the new logos. To order the Rutgers R and SAS business cards and printed stationery please access the RU Marketplace through the Dupli punchout. For easy use on orders of promotional items, the newly created signatures will automatically be sent to swag.rutgers.edu for addition to the portal’s logo library. 

A new signature for an SAS unit or department can be requested here. The request will be reviewed by a member of the SAS Communications and Marketing team and then by UCM. Upon approval, signature graphic files will be created and emailed to the requestor. Those files also will be archived and available through the signature search function. Please be sure to search before requesting a new signature. 

Create an Official SAS Email Signature

Please reach out to our team with any questions or guidance for implementing the logos and to request any graphic design projects: This email address is being protected from spambots. You need JavaScript enabled to view it.