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Marketing Award Program

The SAS Marketing Award Program provides grants of up to $5000 for the creation of marketing initiatives in support of existing revenue-generating programs at SAS. Preference will be given to proposals supported by matching funds from their departments or other sources.

The Marketing Award program supports the creation and execution of integrated marketing communications plans, including:

  • Print advertising
    • Design and copywriting
    • Ad placement
  • Online marketing
    • Google AdWords
    • Search Engine Optimization (SEO)
    • Placement at higher education content aggregators
    • Banner ads and links
  • Public relations/events
  • Grassroots marketing campaigns at colleges and universities nationwide


Application Process

The application instructions for the SAS Marketing Award Program are available for download below:

Application Instructions for Marketing Award Program

Applicants should take note of the word count guidelines on the written form. Completed applications must be submitted electronically (MS Word or Adobe PDF) to the appropriate Department Chair for departmental review and then to Chris Scherer ( for evaluation by the Dean's Office.



Please direct questions or inquiries regarding the Marketing Award Program to:

Chris Scherer
Director/New Program Initiatives & Digital Learning
1 Spring Street, Suite 313
New Brunswick, NJ 08901
Rutgers School of Arts & Sciences