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Building the School Brand with Print Material


ACCESS: Excellence in the Arts and Sciences

Access NL Fall 2016 folded

The award-winning SAS publication Access is sent twice a year to all faculty and staff in the School or Arts and Sciences; leadership across the university; approximately 12,000 alumni and friends; State of New Jersey leadership; and high schools and community colleges across the state.

The 8.5 x 11 folded newsletter opens up to a large 17 x 33 inch sheet that features a story from each division in the school: humanities, life sciences, mathematical and physical sciences, and social and behavioral sciences. In each story we emphasize an aspect of the school's mission: teaching, research; faculty and student achievements; and outreach to the state. In this way, we create in one glance the breadth and depth of Rutgers–New Brunswick's largest and most comprehensive school. 

Giving structure to the layout of these great stories are the scrolls and swirls of our school materials signature look inspired by our 18th-century heritage. The title font's swirling letters echo the regal "r" in the Rutgers logo.  The circular gate image frames the student and alum profiles. 

Along with the scarlet that shows our school spirit, we use teal, chosen from the Rutgers university approved secondary colors, as our accent color. 

The goal of Access is to combine these stories and graphic elements ito tell our larger story: 

With a deep heritage in providing a liberal arts education, Rutgers School of Arts and Sciences is now a globally engaged teaching and research institution providing a vibrant and diverse student body with an excellent education. 

You can review the pdf archive of Access newsletters back to the first issue in Spring 2012 on our publication page. 


Schoolwide Brochures and Pamphlets

SAS branding examples

These two school-wide publications use some of our key branding elements such as the gate and curves to express our branding ideals coming from our colonial history and the cutting-edge research that we do today.


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