What is Graphic Design?
Graphic design is most simply defined as a form of Visual Communication. What you say with words is made most effective when supplemented with shapes, images, and colors that resonate with your message. When this is done in a consistent manner that reflects the mission statement of your institution it is called branding.
When you brand all of your materials consistently you are constantly reinforcing your mission statement on a subconscious level as well as forming a relationship with the consumer as they become more familiar with your content by being able to recognize it by its appearance each time they see it. It is the designer’s job to serve the mission of the project by developing a consistently recognizable face for the project that reflects your goals and core values.
In short, the role of a graphic designer is to make sure that each and every piece of communications that goes out to the public is functioning effectively in the intended manner. Does it look good? And does it function properly? When creating your communications materials, keep these two simple questions in mind, but be sure to keep the latter set as the priority. Visual flare can be fun, but it is important to be intentional about every design choice that you make. If there is not a specific purpose for a particular element in your design, then it is almost certainly doing you a disservice rather than enriching the content. Less is more!
We are here to help!
Please reach out to our office with any questions regarding graphic design and successful communications practices: firstname.lastname@example.org
We can help you brand your materials appropriately and set you up with the skills and tools to put these concepts into practice.