Marketing Award Program
Based in the Department of Art History, the Cultural Heritage and Preservation StudiesMaster’s Degree provides a unique opportunity to study heritage preservation within local, national, and global contexts. Dr. Archer St. Clair Harvey is using this Marketing Award to raise awareness about the program nationally to expand its applicant pool. Marketing activities supported by this grant include convening a focus group of current students to discuss their path to the program, outreach to regional undergraduate programs that could serve as feeder programs, and a variety of digital and print advertising initiatives.
The Rutgers Classics Post-Baccalaureate Program, under the direction of Dr. Serena Connolly, brings a number of significant benefits to Rutgers Department of Classics and to the University: an additional revenue stream; increased enrollment in their undergraduate language courses; and an additional resource to the New Jersey teacher community that will further raise the profile of SAS within the state. Marketing activities supported by this grant include creation of a program web site, print materials, and print advertising in relevant journals.
The Department of Philosophy has used a Marketing Award to promote its Master’s Degree in Legal Philosophy. This program, under the direction of Dr. Douglas Husak, draws on the University’s strengths in legal philosophy in New Brunswick, Camden and Newark. Marketing activities supported by this grant include development of a program web site, a Dear Colleague campaign directed at elite law and philosophy programs around the country, and targeted digital advertising.