SAS Visual Identity Policies

sas_identityAs The State University of New Jersey, Rutgers has taken steps to manage and preserve the integrity of the Rutgers name. 

The creation of the new Rutgers visual identity system has been a complex and broadly consultative project to create instantly recognizable visual identities for all Rutgers communications. 

The School of Arts and Sciences also must bring clarity to how we represent SAS and its relation to Rutgers.  The goal of the Dean’s Office is to bring all SAS units into compliance with Rutgers Identity requirements as quickly and efficiently as possible by phasing in the use of the School of Arts and Sciences signature with the Rutgers logotype on all communications.

Unifying the visual identity of the School of Arts and Sciences is an important step in forging our presence at Rutgers and in branding the School beyond the university’s walls.  Our identity solidifies our connection to the larger enterprise and our distinctive role in it, while presenting our alumni, policymakers, prospective donors, and our future students with a clear and strong message of the breadth and depth of our productivity and potential.

In order to effect this change and also to strengthen the public awareness of the School of Arts and Sciences at Rutgers, the SAS Visual Identity Policies are to be followed by all SAS units.

Below are links to the specifications of the policies for websites, print materials, and merchandise.

Complete information on the Rutgers University visual identity policy and standards is available below:

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