Rutgers School of Arts and Sciences Identity PolicyAs The State University of New Jersey, Rutgers has taken steps to manage and preserve the integrity of the Rutgers name. The creation of the new Rutgers visual identity system has been a complex and broadly consultative project to create instantly recognizable visual identities for all Rutgers communications. For example, the web banner above includes the Rutgers Logotype in the upper left-hand corner with a School of Arts and Sciences Signature attached. This unified system connects every unit to Rutgers, thereby strengthening the presence of the university and all of its programs and people in New Jersey and throughout the world.
The School of Arts and Sciences also must bring clarity to how we represent SAS and its relation to Rutgers. The goal of the Dean’s Office is to bring all SAS units into compliance with Rutgers Identity requirements as quickly and efficiently as possible by phasing in the use of the Rutgers School of Arts and Sciences signature on all communications.
Unifying the visual identity of the Rutgers School of Arts and Sciences is an important step in forging our new presence at the university and in branding the school beyond the university’s walls. Our identity solidifies our connection to the larger enterprise and our distinctive role in it, while presenting our alumni, policymakers, prospective donors, and our future students with a clear and strong message of the breadth and depth of our productivity and potential.
In order to effect this change and also to strengthen the public awareness of the Rutgers School of Arts and Sciences, the Dean’s Office is issuing a policy to be followed by all SAS units, including but not limited to, Centers, Bureaus, Institutes, Programs, and Departments.
Rutgers School of Arts and Sciences Web Banners Identity StatementIt is the policy of the Rutgers School of Arts and Sciences that all SAS units use the School of Arts and Sciences Signature with the Rutgers Logotype in the top left corner of every webpage. This policy conforms to the Rutgers University identity standards.
To help units update websites to conform with the new Rutgers SAS identity policy, SAS IT Services has created four web banner packages. Banners are available in scarlet, white, black, and gray with the informal Rutgers seal as a background element. The Rutgers SAS combined Logotype and Signature is on the left. A field for units to display their name is located on the right.
Banners can be downloaded from http://sas.rutgers.edu/custom/banners
Procedures for placing banners on websites are available at
http://sas-it.rutgers.edu/link/bannerprocedure
The Rutgers SAS identity banner should appear on the top of all pages that comprise the unit website. Banners should appear even when pages are accessed from external searches. All site content should be located below the banner.
Please note that your designer should follow all other aspects of university web policy, available here: See also our page of tips on best-practices for website design. All websites using the SAS IT Content Management System (CMS) already conform to the policy. Support for those who are not using the CMS system is extremely limited. If you are interested in having support from SAS IT Services, you can transition to a CMS website. Please put in a workorder at http://sas.rutgers.edu/workorder or contact Eddie Konczal at
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Examples of CMS sites include:
The Department of French http://www.french.rutgers.edu/ and Cinema Studies http://www.cinemastudies.rutgers.edu/
If you have questions about implementing the policy, contact Kara Donaldson, Associate Dean of Planning and Communications, at
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Last Updated ( Monday, 16 February 2009 )
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